Luxury Escape

One hundred and sixty five years of beauty, design and innovation is immortalized into a panther and encapsulated over two years to create a three and half minute film of the history of Cartier through a contemporary lens. In an international media campaign to celebrate the French jewellers' anniversary of luxury creation, L’Odyssée de Cartier takes viewers onto a fantasy CGI journey through the environs of St Petersburg and across India to China, following the brand's synonymous panthère to its birthplace at Place Vendôme, Paris, all while being in the comfort of one’s own home. Directed by Bruno Aveillan with Paris agency Marcel and an epic score by Pierre Adenot make up the exclusive ingredients that one expects from a brand whose clients include royalty and celebrity, past and present: credentials that crown an iconic brand who will hopefully be providing dreams for centuries to come. 
Escape the monotonous advertising of the everyday here…