Supreme Shag

Hype has already begun across the pond for Supreme's bi-coastal launch of its Fall/Winter 2011 Collection next week which will see a series of new collaborations across the brand's trademark products. Whether you're after the classic camp caps now available in Loro Piana cashmere or Woolrich wool, the 'Biggie' t-shirt produced with Bad Boy Records or the gold Zippo lighter, Supreme have encapsulated the best of urban lifestyle, adding their own iconic red box logo to the mix. And if that wasn't enough, the brand step up their game and logo-fy the entire city of New York with this genius trailer, Aerial, that marks next week's launch below.

My favourite item in the new collection is the 'FUCK' rug created with Japanese design studio Gallery 1950 - inspired by Robert Indiana's infamous LOVE (1964). Measuring 32 x 32 inches, Supreme makes sure to put the shag into shag pile this Winter.

Supreme Fall/Winter 2011 collection will be available in stores in New York & Los Angeles on 25th August, in Japan on 27th August and in London on 22nd September 2011.