24.8.11

In The Wild: Jungle City

Last week Jungle City was officially unleashed onto Scotland at the Royal Botanic Gardens, Edinburgh. With the incredible success of last year’s Elephant Parade in London, the animal conservation organisation Elephant Family will be calling Edinburgh home for the next two months in what will be Scotland’s largest public art event. Over one hundred and thirty crocodiles, orangutans, hornbills, tigers and elephants have been transformed into fantastical creations by artists, designers and celebrities from Scotland, England and around the world, all with the hope of raising £1 million for these endangered species. I was honoured to have been invited to design a tiger earlier in the year and it’s great to know that within its opening hours last week Jungle City was already gaining the publicity it so deserves, with a segment on BBC Scotland News.

Having had the pleasure of meeting a handful of artists and designers at the London studios while I was creating my very own tiger, Tribal Tigris, it is certainly a sight to see all the animals in one place, at the tropical surroundings of the Royal Botanic Gardens and a big thank you to the talented @CazHaigh who managed to make the journey Northwards to view all the animals - including her own orangutan, Hati - to take brilliant documentation of the event. Please visit Caz Haigh's website for more images from the Royal Botanic Gardens and Harvey Nichols as well as viewing her amazing illustrative works and projects!

Tigers are ironically immortalised into symbols of identity – such as logos and mascots – when in reality they are being driven to extinction. Tribal Tigris explores the importance of identity through native markings across the sculpture painted by hand that include arrow designs and conceptual targets referring to its Persian derivative ‘tigris’. Tribal Tigris is painted with event-sponsor Farrow & Ball 'Babouche' and 'Pitch Black' eco friendly paint.

Jungle City takes shelter in the temperamental summer at the Royal Botanic Gardens until 4th September before the herd escape onto the streets, institutions and public spaces from 6th September. Visit the official website for Jungle City for a schedule of events and details of the art auction taking place in Edinburgh with Sotheby's and further information about Elephant Family’s important conservation work around the world.

Don't forget to get in touch @JMVELARDI if you find yourself in Edinburgh and look out for Tribal Tigris in the urban jungle that will Edinburgh this summer!