The Art Of Packing

This week I'm in Europe with Studio Velardi and before leaving for my first pit stop in Geneva, Switzerland I've been featured on the lifestyle blog I Am Packed. Founded earlier this year and sponsored by Air New Zealand, the site features a selection of items, packed and ready to go for any eventuality by travellers from around the world. 
I Am Packed provides the necessary association of contemporary-cool that brands, such as Air New Zealand, look for within social media. The unexpected submissions that resemble more art, than casual throw-in-a-suitcase snapshot, give both blog and airline the curatorial credentials that will have everyone admiring the art of packing

Check out what's inside my luggage between LHR and GVA here - more from Geneva on my return so until then, à bientôt tout le monde!