Frieze Week: White Cube Escape

With Frieze London now in full swing, it may be impossible to find a tin of white paint anywhere in the capital. With over 160 contemporary galleries featured at this year’s fair, that’s a lot of stands to be transformed into white cube utopias with the prospect of dangerously entering ‘once you’ve seen one, you’ve seen them all’ territory. If you’re looking for an art fix with a difference, head off-piste from the white-capped surroundings of Regent’s Park with my pick of 5 alternative spaces to view contemporary art set in the surroundings of zoos, hotels and office spaces across the capital during Frieze week:

Paradigm Store at 5 Howick Place

There may be no better location than Victoria to reflect London’s expanding growth – it’s sheer speed perhaps represented by the wind swept public art sculpture by Yinka Shonibare, MBE – aptly titled Wind Sculpture – that resides opposite the vacant commercial space-turned-temporary backdrop for the international group exhibition Paradigm Store. Spread across five floors and 80,000 sq ft, Paradigm Store presents an impressive display of new and recent works by seventeen artists selected by curatorial partnership Tina Sotiriadi and Alistair Howick of HS Projects
Untitled: No Inside, 2014 by Simon Bedwell - variable dimensions
Photo: Sylvain Deleu - Courtesy of the Artist & MOT International
The diverse exhibition explores issues of the decorative and the functional, incorporating a variety of mixed media works that are concerned with the relationship between conceptual art and design. Visiting the exhibition is by appointment only and provides an exceptional opportunity to be personally guided by Sotiriadi and Howick through the compelling installations by artists such as Claire Barclay, Ulla von Brandenburg, Cullinan Richards, Simon Bedwell and David Shrigley.
Paradigm Store continues through to 5th November 2014 at 5 Howick Place SW1 1BH – viewing appointments may be arranged with Allison Thorpe at Sutton PR - allison@suttonpr.com
Little Manhattan, 2007–2009 by Yutaka Sone - marble, 55.2 x 265.1 x 85.1 cm
Photo: Sylvain Deleu- Courtesy of the Artist & David Zwirner Gallery, New York/London

ICA Off-Site: The Old Selfridges Hotel

The dilapidated, concrete carcass of the former Selfridges Hotel in Mayfair plays host to another ICA Off-Site programme from the capital’s pioneering Institute of Contemporary Arts. This year’s event will encompass a dynamic schedule of performance, music, art, dance and discussion presented by both London-based creative platforms and international artists. 
Brooklyn-based artist and curator Isabel Lewis will launch the week-long event that will feature the collaborative performance The Last 3 Years and the Future between New York-based artist Korakrit Arunanondchai with boychild and AJ Gvojic as well as the discussion of art’s function and circulation in our internet age conducted by online arts platform Rhizome.
ICA Off-Site: The Old Selfridges Hotel at 1 Orchard Street W1U 1QZ runs to 18th October 2014 with daily events and live performances.

Angela Bulloch for Rolls-Royce Motor Cars

With the art world’s ever-increasing affinity with the luxury sector through collaborations and limited editions, it is no surprise one of the world’s most prestigious motor car manufacturers want to ride the successful art-luxury formula. Rolls-Royce Motor Cars have commissioned celebrated artist and Turner Prize-nominee Angela Bulloch to create a new work derived from the properties and scale of the marque’s equally celebrated Phantom model. Cipher of L. is materialised in the artist’s ‘Pixel Box’ aesthetic, emitting coloured light that reflects the manufacturer’s bespoke 44,000 hue-option pallet.
The specially commissioned installation, Cipher of L. by Angela Bulloch will be on show in the Rolls-Royce Motor Cars London showroom, 15 Berkeley Square W1J BDT until 23rd October 2014.
Cipher of L., 2014 by Angela Bulloch
Photo: copyright Getty Images - Nicky J Sims

One Man’s Trash (Is Another Man’s Treasure) at 33 Fitzroy Square

A rare opportunity to view the conceptual works from the Danjuma Collection will be on display within the Georgian splendour of 33 Fitzroy Square, near to Regent’s Park, throughout the month of October. Founded by London-based collector Theo Danjuma in 2008, the collection includes over 400 works by established and emerging artists including Wade Guyton, Alex Israel and Dahn Vo. One Man’s Trash (Is Another Man’s Treasure) will explore the idea of found material employed by the artists represented in the collection. Contemporary African art will also feature, providing a unique landscape of global artistic activity.
One Man’s Trash (Is Another Man’s Treasure) will occupy 33 Fitzroy Square W1T 6EU through to 28th October 2014.
BC (3550), 2011 by Ruby Sterling

Cerith Wyn Evans at ZSL London Zoo

With the intentions of creating an exhibition for both human and animal life alike, Cerith Wyn Evans presents his contribution to this year’s Frieze Projects within ZSL London Zoo. The multisensory neon intervention will be installed in the zoo’s Snowdon Aviary, designed by Antony Armstrong-Jones (Lord Snowdon), Cedric Price and Frank Newby.
Cerith Wyn Evans at ZSL London Zoo will be on show during Frieze Art Fair through to 19th October.
Cerith Wyn Evans at ZSL London Zoo for Frieze Projects

Discover this year’s Frieze highlights and new programmes on the Frieze London schedule in my article for London Calling available to read here.