Jay-Z: man of the minute, hour, month, year and perhaps decade in the entertainment industry. With an illustrious music career, record label and clothing line under his belt, it has not yet been six months since the launch of his online lifestyle platform Life And Times of which he is curator, that the artist and businessman can officially add taste maker to his expanding repertoire, if he hasn't done so already. Keeping it fresh has always been the way this urban mogul rolls - you only need to look at this summer's highly anticipated, unorthodox and subsequently viral album launch with Kanye West that saw creative collaborations with fashion designer Ricardo Tisci, director Spike Jonze and a pop-up shop in New York's Mulberry Street SoHo that housed a specially customised Maybach that contributed to the release of the LP, Watch The Throne to fully appreciate the ingenuity and attention to detail that keeps Jay-Z on top.
This week the site released an alternative music video for the 2009 record, Empire State of Mind that features a roster of international female models rocking around the city of NYC no less. Your'e the man Jay-Z...
