The Art Of Packing

This week I'm in Europe with Studio Velardi and before leaving for my first pit stop in Geneva, Switzerland I've been featured on the lifestyle blog I Am Packed. Founded earlier this year and sponsored by Air New Zealand, the site features a selection of items, packed and ready to go for any eventuality by travellers from around the world. 

I Am Packed provides the necessary association of contemporary-cool that brands, such as Air New Zealand, look for within social media. The unexpected submissions that resemble more art, than casual throw-in-a-suitcase snapshot, give both blog and airline the curatorial credentials that will have everyone admiring the art of packing. 

Check out what's inside my luggage between LHR and GVA here - more from Geneva on my return so until then, à bientôt tout le monde!

Luxury Escape

One hundred and sixty five years of beauty, design and innovation is immortalized into a panther and encapsulated over two years to create a three and half minute film of the history of Cartier through a contemporary lens. In an international media campaign to celebrate the French jewellers' anniversary of luxury creation, L’Odyssée de Cartier takes viewers onto a fantasy CGI journey through the environs of St Petersburg and across India to China, following the brand's synonymous panthère to its birthplace at Place Vendôme, Paris, all while being in the comfort of one’s own home. Directed by Bruno Aveillan with Paris agency Marcel and an epic score by Pierre Adenot make up the exclusive ingredients that one expects from a brand whose clients include royalty and celebrity, past and present: credentials that crown an iconic brand who will hopefully be providing dreams for centuries to come. 
Escape the monotonous advertising of the everyday here…
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Muse-ic

How far would you go for LOVE? Since 2008 Cartier have been asking this very question and have been inviting artists such as Lou Reed, Phoenix, Olivier Dahan and Camille Henrot to interpret an answer for the renowned French jeweller. This year Cartier invites electronic music duo AIR to be inspired by the luxury brand's popular LOVE collection, producing an original soundtrack and music video that depicts a young artist in New York in search of his muse, aptly titled Painted Love...