11.2.15

Foot Werk

You don’t need Google to tell you anything goes on the internet. Add a hashtag to that anything and you find yourself sympathising with a global online community hungry for expression in as few and witty characters as possible. So to the recent buzz this week that has been reported by the likes of Dazed & Confused, i-D and PAPER Magazine on the curious hashtag that is #heelconcept. Punch this meme into Instagram and behold a collection of arched feet, precariously balancing atop resolutely lo-fi objects from the sublime to the ridiculous to create the illusion of a high heel shoe.

First recorded by the grammer @m.sty in December of last year, who stood on a bronze figure performing autofellatio against the backdrop of a cutting mat, the hashtag has since inspired hundreds of avant-garde prototypes as a means of alternative self-portraiture. 

High fashion, contemporary art and a generous helping of irony at its most fabulous come together in an amalgamation of DIY beauty and anti-aesthetic style, which has left trend forecasters head over heels. Perhaps because on closer inspection #heelconcept has been attracting both sexes with fashion journal WWD headlining ‘Ladies step aside: The men are coming up with their own #heelconcept’, with their respective hairy limbs en pointe, including that of my own. Having come across the phenomenon on my feed last week I couldn't resist raiding the kitchen cupboards to channel the lexicon of none other than pop culture supreme Mr Warhol, by putting my toes to werk.
#heelconcept by @jonathanvelardi

From running water to ‘walking on water’ and even the edible, here are a few of my favourite vertiginous creations…

by @m.sty




  video





There are 764 images tagged #heelconcept on Instagram at the time of writing this post.

#heelconcept by @jonathanvelardi has been featured on:
- Dazed & Confused ('What the hell is #heelconcept?')

Follow my Twitter @jmvelardi and Instagram @jonathanvelardi 
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