Floor Space

On the eve of design’s most anticipated fairs of the year you can guarantee an art collaboration release is not too far behind. The rise of the artist collaboration within the worlds of utility and practicality, at least for the most part, has proved to be a successful formula providing consumers a veneer of the conceptual onto objets of the everyday.

The Salone Internazionale del Mobile di Milano launches this week and will showcase the best in furniture design and home styling from both Italy and around the world. Gothenburg-based Henzel Studio is one such exhibitor who will be presenting an exclusive collection of art rug editions in collaboration with leading contemporary artists. The Swedish luxury label has worked with twelve international artists on its ‘Volume #1’ collection. Assume Vivid Astro Focus, Marilyn Minter, Richard Prince and Juergen Teller are a few of the names who have defied conventional right-angle styles for more elaborate and curious compositions that will detract eyes from the wall firmly to the floor. 
Untitled, 2012 - Anselm Reyle
The abstract aesthetic of Anselm Reyle is a fine example of how successful an artwork can be translated through alternate media, particularly within the realm of interior design. Reyle’s Untitled, 2012 contribution to the collection is a replica of the artist’s gathered foil style imagery inspired by his series of paintings, which has been directly reworked in both design and structure onto a free-from monochrome rug, hand knotted in Himalayan and New Zealand wool and silk. The result is an almost three-dimensional effect of luminous folds in the pile that makes for a contemporary decorative statement. 

The Henzel Studio Collaborations series will debut in Milan at Superstudio Più before an official launch at Barneys New York Madison Avenue flagship during Frieze New York in May later this year. For more information about all the artists involved in the ‘Volume #1’ collection visit Henzel Studio.

Salone Internazionale del Mobile di Milano opens tomorrow and runs through to 13th April 2014 - click here for full details of exhibitors and events throughout the week.

Image courtesy of Henzel Studio