In my latest blog entry for Ohh Deer I explore the typographic crux that is Serif and Sans Serif with a little help from some illustrations by Studio Velardi. Everyday font wars play out on products and propaganda, each one battling for attention; for a moment of our appreciation or disdain. Typeface plays a significant role across our cultural landscape in both creative and commercial industries such as technology, fashion and entertainment. In an age of online publishing, the question 'to serif or sans serif' is carefully considered when deciding how we wish to project ourselves through as much as what our words say, as how they look.
Typeface now gets physical thanks to Japanese design studio TYPE who invite us to wear our taste in typeface as part of our personal style. Inspired by how ‘the design of a typeface affects how a message is communicated’ TYPE launches an ingenious collection of eyewear designed around the anatomical characteristics of Helvetica and Garamond families to represent their respective 'universality and individuality' for its inaugural collection.
Helvetica’s solid sans serif lines are lifted off the page to create spectacle arms as are Garamond’s serif accents that are incorporated onto the bridge of a classic keyhole frame. Each model is available in Light, Regular and Bold weights; finished in Black, Tortoise or Clear colourways and can be made as eyeglasses or sunglasses.
TYPE is currently only available in Japan and will be expanding their typeface catalogue in the coming seasons - explore the entire collection here to see what typeface suits you.
Read my full Serif vs Sans Serif feature on the Ohh Deer blog.
To view a selection of my published writing visit jonathanvelardi.com/writing; follow @JMVELARDI on Twitter for my take on the latest art, culture and lifestyle news and view more illustrations by Studio Velardi at studiovelardi.tumblr.com
Illustration by Studio Velardi | Images courtesy of TYPE