28.7.13

The House Of Peroni

Whet your appetite for Made in Italy creativity at the exclusive House of Peroni residence in the elegant Georgian townhouse at 41 Portland Place. The Roman brewery, Peroni Nastro Azzuro, launched its London outpost of Italian contemporary culture earlier this month and is a must-see to sample the latest tastes of art, design, film, fashion and gastronomy being produced by a new wave of creativi from across the country.


The House’s 'residents' include celebrated design duo Formafantasma; the Michelin-starred Costardi Brothers and Slade alumni Ludovica Gioscia, whose work I remember and admired when I was in my first year as a student at The Slade, and which has since developed into a maximalist aesthetic in the form of large-scale sculptural installations. 
Liquid Sky Fits Heaven, 2013 - Ludovica Gioscia
Liquid Sky Fits Heaven is a new work from Gioscia’s Giant D√©collage series composed of rolls of screen printed patterned wallpaper inspired by the seduction of advertising campaigns from the everyday – once pasted to the walls, Gioscia strips back the layers as a metaphor to expose society’s addiction to consumerism. 
The bombastic installation at The House of Peroni ironically has the ability to seduce even greater than the inspiration it had been conceived from, revealing Ancient Roman busts and butts paired with luxury imagery and zany graphics that glow under neon light.
Overseen by designer Carlo Brandelli, each resident also contributed to The Creation Project that presents an eclectic collection of conceptual artworks of the brewer’s iconic green beer bottle reinterpreted into materials such as Italian Carrara marble, plaster, mixed media and various glass forms.
 Bespoke Peroni Nastro Azzuro Bottle, 2013 - Martino Gamper
 Bespoke Peroni Nastro Azzuro Bottle, 2013 - Piero Lissoni
 Installations by Giacomo Lion
 
Optic fibre installation - Carlo Brandelli
The House of Peroni is open daily from 12 - 1130pm and closes this week on 31st July – for more information about this summer's project and residents visit thehouseofperoni.com