The Colour Of Luxury

While the nation dreads a repeat of last year’s white winter, Selfridges London reminds us that white is not to be feared but admired. Besides the majestic hues of gold, purple and scarlet that have garnered royal favour throughout history, pulling off white in today’s twenty-first-century-of-grime is the ultimate in luxury – one only needs to look to Queen Elizabeth and her notorious white gloves and shoes (pictured). 
This Christmas Selfridges is making this colour of luxury available for all: from art to artefacts, Birkins to bubbly and cashmere to casseroles, a series of products have been given the white once over. The White Wonders concept store on the ground floor offers a collection of bespoke items and collaborations with international artists and designers – Marc Quinn, Drakes, Alexander McQueen, Moleskine, Valextra - as well as exclusive objects specially selected by Christie’s auction house that include an original hand-drawn Snow White cel animation from Disney and an ancient Greek bust in white marble.
To get your slice of white lux, drop into White Wonders in Selfridges, 400 Oxford Street, London this Holiday season or visit the dedicated website here for a selection of the exclusive range.