This week's posts on artists' influences on commercial brands reminded me of the power campaigns from the late-Eighties. I can distinctly remember L'Oréal's Studio Line and its use of a Piet Mondrian-inspired design of primary colour blocking for its brand identity and visual merchandising. Look past the bouffant hairstyles and you notice the campaign's background alludes to a white cube space - perhaps an artist's studio where one must only wear white - and not a 'because you're worth it' slogan in sight! These images are going in the inspiration archives...
