Desire In The Fast Lane

OK, so there's absolutely nothing 'hypothetical' about this but for one day only, the world of motor cars and modern art combine, finding themselves falling into each other's eyes in romantic Paris. The Centre Pompidou today is hosting the premiere of the 17th BMW Art Car - following in the footsteps of the likes of Lichtenstein and Warhol, Jeff Koons was aptly chosen for this year's commission to respond to a BMW M3 GT2 around the notion of desire.
I have to be honest and say a few months ago some CAD images were released of the proposed design and I had my doubts, but Koons has again surpassed himself, no pun intended, with bright and bold coloured lines that create a supersonic effect across the chassis with added in-your-face debris at the rear of the car to simulate power. Koons describes the notion of desire as '"life energy" - a power to achieve and create. Winning is everything on whatever life path you may be on. BMW is hoping to win with this power-hungry Art Car at this year's 24 Hour Le Mans race held on 12th-13th June 2010. Koons on the other hand is firmly on the winning highway of success and is not turning off anytime soon.
The 17th BMW Art Car may be viewed in the Forum of the Centre Pompidou today until 9pm with a book signing and talk with the artist at 6pm.

Visit INTRODUCING and jonathanvelardi.blogpspot.com again between 31st May - 6th June for more posts in conjunction with Hypothetically.