New On La Rue

Defiance is seldom welcome, but resistance is never always futile and for Louis Vuitton's defiant expression on London's New Bond Street this week, capitalist cavaliers are shouting "vive la résistance!". Vuitton's Flagship store has had an estimated fifty-million pound face-lift and this undisclosed figure probably does not include several original and specially commissioned artworks that decorate the three floors of French luxury. 
The brand's 'Maison' status encompasses Vuitton's lifestyle vision and it comes as no surprise that the space on New Bond Street was chosen to define aspiration and luxury and celebrate a landmark date that coincides with the house's first store out of France - across la Manche in London - 125 years ago. Similar to the Flagship on the Champs-Élysées in Paris with it's top floor Espace Culturel exhibition space, London's Maison heavily focuses on the presence of contemporary art within the luxury market with selected works by both British and international artists such as Gilbert & George, Damien Hirst, Michael Landy, Jeff Koons, Anish Kapoor, Takashi Murakami, Richard Prince and Stephen Sprouse. Designed by famed New York architect Peter Marino, the Maison on New Bond Street will not only provide the most luxurious retail experience but a sophisticated education in culture that will rival their Bond street neighbours as well as their Mayfair gallery counterparts.

Visit the new Maison Louis Vuitton at 17-18 New Bond Street, London