Six-million dollars buys you the world's most recognisable brand to be paired up with the world's most famous family during a Super Bowl time out. Coca-Cola's "Hard Times" advertisement featured The Simpsons during yesterday's Super Bowl XLIV - times may be hard for Mr. Burns and if you have six-million dollars then Coke's doing alright, but the real winners are the New Orleans Saints... bring on the Good Times!