16.8.09

360° of Rock

It is a powerful thing when Art and Design meets the Music industry, but the U2 360° Tour is pioneering its way into a whole new league of live entertainment. With its unique claw-like supporting rig, the open-air 360-degree staging and audience configuration to the multiple pantograph video screen, it is a truly inspiring experience. Designed by Willie Williams who has been with U2 since 1982, with the help of architect, Mark Fisher, it is the expanding video screen, streaming rotating digital art animations and graphics that is an absolute triumph, enhancing your proximity to the band. Having rocked it out at Wembley, London, I can honestly say a new standard of live entertainment is born. You can still catch the euphoria in Canada and the USA until late October - it's unmissable ... thank you Karolina!